By Tom Roach, Creative & Strategy Lead, Australia & New Zealand

It seems simple enough: advertising that captures consumer attention is more effective. But, in a world flooded with advertising messages, what are people paying attention to?

One Australian company campaigning for the media and advertising industries to re-evaluate attention — and how it impacts business results — is Amplified Intelligence. Founder and CEO Dr Karen Nelson-Field recently launched a first-of-its-kind study, alongside authors Rob Brittain and Peter Field, examining attention as a key driver of mental availability — and why this is so important for brand growth.

And the…


Från skaparna bakom succéformaten P3 Musikdokumentär och Hej, jag heter Fredrik, lanseras en podcastserie i 10 delar om verklighetens “Catch Me If You Can”-personligheter

Podcastbolaget Acast och produktionsbolaget Studio Olga går ihop och lanserar den nya innehållssatsningen Högt Spel — en spektakulär dokumentärserie som avslöjar några av världens värsta bedragare och svindlare genom tiderna.

Under hösten djupdyker Julia Lyskova — känd från succépodden Daddy Issues — samt Axel Winqvist — en av skaparna bakom P3 ID och P3 Musikdokumentär — ner i nervkittlande berättelser om ekonomiskt fiffel, falsk identitet och utklädnader.

Axel Winqvist, programledare och producent på Studio Olga säger…


En vinnare får en hel podcastsäsong producerad och marknadsförd till ett värde av en kvarts miljon kronor

Podcastbolaget Acast letar efter nästa stora podcast-sensation genom lanseringen av Sveriges största podcasttävling Poddnästet — som ger vem som helst chansen att vinna en högkvalitativ podcastproduktion och marknadsföring till ett värde av 250 000 SEK.

Acast har sett ett märkbart ökat intresse för innehållskapande det senaste året. Idag har Acast över 30,000 poddar i sitt stall och har stöttat tusentals shower att växa till storslagna succéer, däribland showerna Wahlgren & Wistam, Brita & Parisa, Spöktimmen, Mellan Himmel och Jord, Rättegångspodden med flera.

Genom…


Ireland’s much-loved comedy and conversation podcast turns listeners into membership subscribers

Fans of Ireland’s favourite podcast, The Tommy, Hector and Laurita Podcast, are signing up in their thousands to the show’s new Acast+ offering. Newly launched membership tiers give listeners access to an ad-free version of the show, plus exclusive weekly bonus content that can only be heard by paying subscribers.

The Tommy, Hector and Laurita Podcast, which launched in September 2020, has already had seven million listens across 175 countries, and is seeing huge success in turning listeners into subscribers since introducing Acast+. …


Osher Günsberg is celebrating 400 episodes of his flagship podcast, Better Than Yesterday, which is distributed by creator-first podcast company Acast. To mark the milestone, Günsberg has released a special episode where he has a one-to-one conversation with listeners about how far the podcast has come — from its inception to now, and everything in between.

In the episode, Günsberg admits he had his early doubts on how far the podcast would go: “I never thought I would get to 400 episodes. I never believed that this could be a serious alternate source of income, which it has become. …


The Outer Sanctum, the hugely popular, all-women podcast that does footy chat differently, has joined the Acast Creator Network. Hosted by 10 passionate Aussie Rules fans, The Outer Sanctum discusses and uncovers AFLM and AFLW stories from the outer, creating a place for football conversations too often neglected.

Acast’s partnership with The Outer Sanctum will amplify the reach of the podcast and diversify its revenue through premium ad products available through the Acast Marketplace — such as Sponsored Stories and branded content.

Released twice weekly, the podcast features football observations and interviews with contributors to Aussie Rules, who share their…


Ninth season of the true-crime series premieres on September 17

Acast, the creator-first podcast company, has signed Small Town Dicks, the popular true-crime podcast with more than 25 million downloads. The series is hosted by real-life twin detectives Dan and Dave — who remain anonymous — and actress Yeardley Smith, best known as the voice of Lisa Simpson in The Simpsons. Acast will launch the series’ ninth season on September 17.


New insights from beta partners reveal important takeaways for podcast creators

Acast+ is a powerful suite of podcast subscription tools that work across nearly every podcast platform. We announced its launch in March and, in just six months, podcasters of all sizes, all around the world, have launched Acast+ memberships as part of our beta program.

They’re offering listeners paid-for, exclusive benefits like ad-free streaming, bonus content, and early access to new episodes — giving them a way to connect more deeply with their fans, while also opening up a new revenue stream.

If you’re a podcaster thinking about launching…


Comedian and writer Deborah Frances-White, and her award-winning podcast, sign deal — with plans to launch brand new podcast IPs exclusively with Acast

Acast, the creator-first podcast company, has signed Deborah Frances-White’s hilarious, award-winning podcast The Guilty Feminist to the Acast Creator Network. Winner of Pod Bible’s ‘Best Lifestyle and Culture Podcast’ 2019, and gold winner at the British Podcast Awards 2020, The Guilty Feminist will now be hosted, distributed and monetised by Acast.

The exclusive partnership will also see Acast support the launch of a slate of brand new podcasts from the house of The Guilty Feminist later this…


New hire Michael Leonard will work with publishers to tap into growing interest in US podcasts from listeners and advertisers around the world

In an initiative to help more US publishers monetize their expanding global ad inventory, Acast — the global power source of podcasting — has appointed its first Content Business Development Director. The new role has been filled by Michael Leonard, who’ll help premium US media organizations, networks, and creators to capitalize on their growing international audiences.

An analysis of Acast’s 100 most-listened-to US podcasts shows that there are massive audiences of international listeners on American content.

Between…

Acast: For The Stories.

For podcasters, for listeners, for advertisers.

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